Essen/Dortmund. After nearly 20 years as main sponsor, Evonik is moving to the sidelines as a new Champion Partner of Borussia Dortmund. Together, Borussia Dortmund and Evonik have achieved all there is to achieve in football, including championship titles, cup victories and not one, but two UEFA Champions League finals. Dramatic action, emotional rollercoaster and a true love of the game – this is the stuff real football dreams are made of.
This unforgettable journey side by side has taken Borussia Dortmund to being one of Europe’s top teams. Initially a little-known player, Evonik has evolved into a likeable brand with tremendous appeal, at first in Germany and then in the international arena – in the public eye, among football fans and above all in the Group’s markets across the globe.
Norbert Neß, Head of Strategic Communications at Evonik: “Twenty years is an exceptionally long time for a sponsorship relationship in football today. And we will go on sharing the wealth of positive experience we have gained to the benefit of Borussia Dortmund. At the same time, we will seek to ensure that through our accomplishments from this sponsorship we continue to build on Evonik’s business success going forward. That’s why we will remain at Borussia Dortmund’s side as a Champion Partner.”
Borussia Dortmund Managing Director Carsten Cramer: “The way Borussia Dortmund and Evonik have built their partnership on a foundation of trust over 20 years can indisputably serve as a blueprint for successful sports sponsorship. That the bond between the two enterprises remains unbroken through these challenging economic times is testimony to their tremendous mutual appreciation. We look forward to taking our collaboration to a new, no less fascinating level.”
The five-year partnership will see Evonik and Borussia Dortmund working together primarily in the areas of sustainability and health. These are topics that play an important role in both partners’ strategic agenda. Additionally, Evonik will continue to leverage Borussia Dortmund’s national and international profile in strengthening its own brand presence, customer retention and employer branding. The focus will be on the club’s worldwide summer tours, its football academy and eFootball activities. The partners agreed not to disclose any details of the financial arrangements.
