Market Outlook & Challenges
According to the OECD-FAO Agricultural Outlook, global demand for meat is expected to continue increasing over the next decade, driven primarily by population growth, urbanization, and rising incomes in emerging markets. This growth is placing additional pressure on feed resources, production efficiency, and environmental sustainability (Source: OECD FAO Agricultural Outlook 2023 - 2032). At the same time, feed typically accounts for up to 70% of total production costs, making efficiency a critical economic driver for producers.
Across the animal nutrition industry, producers, feed manufacturers, and integrators are navigating a complex set of challenges, from cost volatility and regulatory pressure to sustainability targets and performance expectations. These trends are accelerating the shift toward precision nutrition, functional additives, and data-driven feed strategies.