Cleaning Trends

Get to know some of our inspiring concepts

Specializing in cleaning ingredients, we combine scientific expertise with inspiration to elevate the level of our customers’ success. We always work to provide superior solutions for a clean and sustainable future.

Our formulation concepts provide practical inspiration for the development of modern cleaning products using our ingredient portfolio. Each concept showcases how selected raw materials can be combined to address a specific application field, performance need, or market trend. From hard-surface cleaners and laundry solutions to sustainable formats and specialized industrial applications, these prototype formulations offer a clear starting point for product development and optimization.

Use them as guidance to accelerate your formulation work, evaluate ingredient performance, and explore new innovation possibilities.

Concepts for Home Care

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Laundry Pouch Formulations

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Shiny Dishes and Brilliant Glasses

furry friends red cat and corgi dog walking in a summer meadow under the drops of warm rain

Eco-friendly Clean Up for Pet Owners Concept

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Save energy with Evonik's cleaning solutions

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How to become a total wellbeing partner

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Water responsible cleaning

Cleantain Toolbox

Green Solutions

Shot of a handsome mature man and his daughter mopping the floors in their home as part of their spring cleaning

Natural in Surface Care

Beautiful young and happy woman hanging clean Laundry in the garden

Natural in Laundry Care


Concepts for Industrial & Institutional Applications

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Industrial Big Kitchen Cleaning

Window cleaner using a squeegee to wash a window with clear blue sky

The Purity of Clean Surfaces

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Metal Cleaning

Pastry chef girl makes a cake from fresh biscuit berries and cream. Mass production of cakes and sweets, confectionery factory

Efficient. Gentle. Safe.


Concepts for Car Applications

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The fast and the sustainable

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Green Gleam