How to become a total wellbeing partner
Consumers take a more holistic and expansive view of personal wellbeing, which resonates through task-specific cleaning solutions that support emotional and household wellness.
As homes have transformed into offices, gyms, classrooms, and restaurants, the role of Home Care products has evolved accordingly. A clean, safe, and supportive home environment has become essential for the physical and emotional wellbeing of individuals and families.
This shift has elevated household care to an integral part of overall wellness routines. Self‑care increasingly includes at‑home rituals, and consumers look for products that help them create spaces that support health, comfort, and peace of mind. At the same time, environmental awareness has grown: the pandemic strengthened the importance of community, while global climate change fuels the desire for solutions that connect personal wellbeing with planetary wellness.
From Cleaning Products to Total Wellbeing Partners
Home Care brands now have the opportunity to extend their role far beyond functional cleaning. By aligning with consumers’ health and wellness goals, brands can become true partners in total wellbeing. Task‑specific cleaning solutions can support both physical and emotional wellness while meeting the demands of new in‑home activities such as cooking, exercising, working, and even sleeping.
Consumers appreciate the assurance of using the right product at the right time, especially when it helps reduce the risk of illness or enhances the sensory and emotional atmosphere of their home. This creates new opportunities for innovation—and for strengthening brand loyalty through solutions that deliver greater peace of mind.
Our Concept: How to Become a Total Wellbeing Partner
Evonik’s concept “How to become a total wellbeing partner” offers guidance and inspiration for Home Care brands seeking to enter this expanded space. It introduces tailored and versatile formulations designed to support consumers across their daily routines—helping them unlock the full potential of their homes for the sake of their health and overall wellbeing.
Explore a variety of customized cleaning solutions across key application areas:
- Air Care & Malodor Removal: Enhancing indoor atmospheres for emotional wellbeing.
- Fabric & Laundry Care: Supporting freshness, comfort, and textile longevity.
- Home Textiles & Surface Cleaning: Helping consumers maintain safe, clean environments for everyday activities.
- Odor Control: Providing reassurance and sensory comfort.
- Sustainability & Voice of the Customer: Connecting personal wellbeing with responsible, planet-friendly choices.
These task‑specific solutions empower formulators to meet the demands of rapidly growing market segments while supporting consumers’ desire for healthier homes and healthier lives.
Learn More
Discover how Evonik can help your brand become a trusted total wellbeing partner on intoCleaning:
