From Eco-friendly to natural Ingredients NAFTA
The demand for surface cleaning products is being driven by consumer concerns about the COVID-19 and may well persist for the rest of 2020 and even beyond. Consumer behaviors are also changing as people remain in self-isolation and behaviors shift toward healthier lifestyles. For example, Kantar's COVID-19 Barometer survey indicates that more than 50% of consumers polled have adopted healthier eating habits.
With respect to consumer products, this means that as the COVID-19 crisis normalizes, people will seek more mild and eco-friendly products that can also deliver expected efficacy. The changes in cleaning regimes will require new approaches to the market.
- Ultra-Sustainable Biosurfactant: a novel sophorolipid-based biosurfactant that uncompromisingly satisfies all the requirements on a high-end biosurfactant: excellent cleaning performance, environmental compatibility, and production from renewable raw materials.
- Based on Natural Feedstock: Plant-derived or naturally sourced ingredients.
- Safe & Environmentally Responsible Ingredients: Readily Biodegradable ingredients and selected EPA Safer Choice ingredients for Surface care
