Market Background
The deodorant market is buzzing, with a global retail value expected to soar from USD 26.9 billion in 2024 to USD 35.3 billion by 2028, growing at an exciting 7% CAGR. In North America, we will see this market jump from USD 7.5 billion to USD 9.0 billion, with a solid 4.8% CAGR. Here is what is fueling this vibrant growth:
- Growing Expectations for Natural Deodorant: Consumers are increasingly seeking aluminum-free deodorants, with searches growing 27.6% year-over-year. They want natural ingredients that provide effective odor control and long-lasting protection, keeping them feeling fresh and fabulous!
- The Full-Body Odor Experience: With 60% of US consumers eager to try deodorants for multiple body areas, the notion of “full-body deodorant” is taking off! Social media is buzzing, with the #FullBodyDeodorant hashtag on TikTok racking up over 23 million views— highlighting the commonality of the full-body odor experience among consumers.
- Innovative Formats for Every Need: From creams to powders, sprays and more, deodorants are branching out in exciting new ways. Even cleansing products are getting in on the action, proving that deodorant can make an impact across the entire body care routine.
By tapping into the all-over deodorant trend, brands can create enjoyable, effective products that encourage individuals to embrace their unique body care journeys with confidence and flair!
Formulation Descripions
This luxurious moisturizing lotion is designed for comprehensive body deodorization while providing essential hydration. It features dermosoft® G 3 CY MB, ensuring on-demand and targeted odor control. The inclusion of TEGODEO® PY 88 G ensures effective odor capture, while dermofeel® TEC eco prevents the odor release by effectively breaking down key sweat components.
TEGOSOFT® OER MB and TEGOSOFT® DC MB contribute emollience and a pleasant texture. TEGO® Feel C 10 adds a soft, sebum absorbing touch. While dermofeel® Toco 70 non-GMO protects unsaturated oils from oxidation, dermosoft® Heptyl MB ensure this product is safe from microbial growth. Verstatil® SL non-GMO rounds out this formulation, making it suitable for daily use across all skin types.
This versatile powder formulation is designed for all-over body freshness and comfort. Enriched with TEGODEO® A30 eco, it provides reliable odor protection while keeping the skin dry. The addition of dermosoft® G 3 CY MB ensures on-demand and targeted odor control. TEGO® Feel C 10 contributes to a pleasant touch and sweat absorption, making this powder ideal for use on various body parts like the scalp, lower back, thighs and feet. Additionally, dermosoft® Heptyl MB and dermosoft® 250 eco work together to keep this product safe for everyday application.
This innovative body wash combines cleansing and exfoliation with lasting deodorizing benefits. It features dermosoft® G 3 CY MB and TEGODEO® A30 eco to effectively combat odor, ensuring a fresh feeling post-wash. The inclusion of TEGO® RenewHA Malto provides skin exfoliation benefits, promoting a renewed skin appearance, while being milder than traditional AHAs. Additionally, dermofeel® PA-12 and dermosoft® 7GA MB provide protection with proven mildness making this body wash suitable for all skin types and an essential part of any cleansing routine.
This refreshing deodorant spray offers a burst of invigorating freshness with long-lasting protection against odor. Formulated with the Deo triple threat including TEGODEO® A30 eco for effective deodorization, dermosoft® G 3 CY MB for on demand odor control and dermofeel® TEC eco to smart target odor causing bacteria. MaquiGlow® provides skin
radiance, and the addition of TEGO® Natural Betaine ensures moisture retention, keeping the skin hydrated and comfortable.