The overarching goal of CAREtain® is to create transparency. We see transparency as a necessary steppingstone to enable quantification and innovation. And it’s the point of departure for our stakeholder dialog, too.
Remaining Future Proof
We’re driven to make our core business and product portfolio ever more sustainable. It allows us, and thereby our customers, to remain future proof. Interdisciplinary collaboration between all our functional areas makes this possible.
Our expertise comes from carrying out life cycle assessments (LCAs), engaging in dialog with our supply chain stakeholders and continuously collecting data in our CAREtain® Toolbox. That’s the first step in making our supply chain transparent. What’s more, we consider it important to provide full disclosure about the current status of our products, from all three product areas actives, leave-ons and rinse-offs—in terms of relevant sustainability criteria.
This way, we empower our customers to determine for themselves the importance and relevance of the sustainability criteria of their own products—in line with the chemical industry’s new attitude of showing what’s inside and behind our business—and to develop and manage their own product portfolio according to market and consumer expectations. This approach paves the way for product innovation and eco-optimized, economically viable and more socially responsible formulations and the constant optimization of our oleochemical supply chain.
All of this allows us to pool our efforts with our customers, so we can stay on top of market demands. CAREtain® is the framework concept that not only brings together our own sustainability requirements and those of our supply chain stakeholders, but also integrates zero deforestation requirements and resource efficiency.
What's in for you?
PRACTICABILITY
We support you in making your sustainability efforts practical and thus easier to implement in your product portfolio management.
FULL TRANSPARENCY
We enable you to align your product portfolio along relevant sustainability criteria and make your progress visible and measurable.
CLAIMABLE BENEFITS
We ensure that your products are compatible with current retailer requirements and consumer expectations.
Caretain® toolbox
The CAREtain® Toolbox is the centerpiece of our CAREtain® concept. It’s an ever-growing database that we continuously adapt to the current sustainability requirements and demands of the market. This database, where we keep track of the sustainability characteristics of our personal care products, enables us to derive, define and monitor product portfolio targets.
Thanks to the Toolbox, sustainable product portfolio management can be quantified, and reformulations implemented, all in line with customized ECODesign requirements and innovations. The Toolbox also provides a quantifiable foundation for putting the CAREtain® requirements into practice.
Are you looking for a specific product or product category? Or are you seeking particular sustainable product characteristics, like environmental behavior, for your first entrance into sustainability evaluation and the creation of an eco-optimized product portfolio?
In our Toolbox you can filter our product portfolio according to our product categories and the most relevant sustainability criteria. This allows you to search for specific products, product categories and related sustainability criteria with just a few clicks. In addition, you can easily have your results compiled as PDF files.
If you have specific questions or inquiries, please feel free to contact our team of experts or sales representatives at any time.
